AI Insights · Timothy · October 2022
Top 5 Drawing & Coloring Apps Performance in the US, Q3 2022
Explore the performance trends of the top five drawing and coloring apps in the United States during Q3 2022, including downloads, revenue, and active users.
During the third quarter of 2022, the top five drawing and coloring apps on a unified platform in the United States displayed varied performance trends. Here’s a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.
Color by Number: Coloring Games from Wildlife Studios saw a fluctuating weekly revenue, peaking at around $83.7K in mid-August. Downloads started strong at approximately 86K in early July but dipped to around 49.7K in mid-September before recovering to 72K by the end of the quarter. Active users began at 541K in late June, gradually decreasing to 474K by the end of September.
Adult Coloring Book - Pigment by Pixite Inc. maintained a steady weekly revenue, with a high of $82.4K in late August. Weekly downloads were consistent, hovering around 9K to 10K throughout the quarter. Active users showed a slight decline from 42.9K at the start of the quarter to 38.7K by the end.
Disney Coloring World by StoryToys Limited experienced a peak in weekly revenue of $79.7K at the end of June, which gradually decreased to around $63K by late September. Downloads saw a significant drop from 44.4K in early July to 19.8K by the end of September. Active users followed a similar trend, starting at 74K and ending the quarter at approximately 60.2K.
Crayola Create and Play from Crayola showed relatively stable weekly revenue, with a peak of $45.7K in late September. Downloads increased significantly from 12.2K in late June to a high of 21.8K in early September. Active users also saw an upward trend, starting at 22.1K and rising to 32.6K by mid-September, before slightly declining to 27.1K by the end of the quarter.
Colorfy: Coloring Book Games by Wildlife Studios had a consistent weekly revenue, peaking at $33.7K in mid-September. Downloads remained steady at around 10K to 12K throughout the quarter. Active users saw a slight decrease, starting at 29.3K in late June and ending at 26.4K by the end of September.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further.
